Business internationalization

From export potential to a real international operation.

We structure, enable and activate internationalization processes for companies and institutions that need to move forward with method, compliance and market vision.

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18+years of experience

80+companies and projects supported

5global regions connected

360°Strategic, regulatory, commercial and operational vision in one process.

What we do

Internationalization is more than exporting. We do not offer isolated actions. We build the conditions to enter, grow and remain in international markets.

We connect each organization’s internal reality with the demands of its target market. From diagnosis and preparation to regulatory enablement and commercial activation, we help international decisions gain structure, viability and continuity.

About us

We connect expertise, markets and execution.

Valtria Group is a Colombian firm specializing in business internationalization and market access. It builds on more than 18 years of experience supporting export, import, expansion and international business decisions. We integrate strategic leadership, business readiness, regulatory compliance, commercial development and operational capacity to turn global opportunities into viable, measurable and sustainable processes.

Our story. Valtria was born from a reality we have seen repeatedly for more than 18 years: companies with high-potential products entering business matchmaking events, trade missions or conversations with international buyers without yet having the strategic, regulatory, commercial and operational readiness required to turn those opportunities into real business.

That is why Valtria prepares companies before exposing them to the market. We assess their starting point, identify gaps and structure the route they need to comply, negotiate and operate internationally with better judgment and lower risk. Our purpose is not only to help them reach new markets, but to build the capabilities required to enter, grow and remain in them.

Strategic leadership

International decisions grounded in business reality and market vision.

Specialization

Integrated regulatory, commercial, logistics and operational capabilities.

Execution

From diagnosis to concrete actions that enable progress.

Our method

A route that turns intention into capability.

Each company advances from its true starting point. We assess gaps, prioritize decisions and coordinate the components that make an international operation possible.

Diagnose.

Capabilities, product, export offer, resources, risks and gaps against the target market.

Prepare.

Strategy, costs, documentation, internal processes and international value proposition.

Enable.

Regulatory, sanitary, customs, technical and market-access requirements.

Activate.

Prospecting, negotiation, commercial validation and opportunity structuring.

How we work

Solutions for companies and institutions.

Institutional programs

Collective Route

Business cohorts with a common methodology, individual assessment and progress by readiness levels.

Individual assessment
Strengthening plan
Progress indicators

Companies

Specialized Route

Focused support for a specific product, market or international challenge.

Market roadmap
Requirements and costs
Execution support

External management

External International Management

Expert international leadership for organizations that need direction and execution without building a full in-house department.

Planning and leadership
Partner and market management
Operations follow-up

Regulatory access to China

GACC registration and export enablement.

China is one of our strongest specialist markets, without limiting Valtria’s multi-regional scope. We assess the applicable route and support the required procedures according to the product, facility and operation.

Each procedure may be engaged independently or as part of a complete market-access route.

GACC facility registration

Product classification, applicable route definition, requirements review, document preparation and registration support for raw materials and processed products.

Exporter registration for China

Procedure for companies that need to be registered or authorized as exporters to the Chinese market.

Standalone service

Product regulatory assessment

Identification of authorities, registrations, restrictions, documents and gaps before committing resources or starting an operation.

Integrated export enablement

Review of labeling, technical support, internal processes and coordination with competent authorities to prepare market access.

Tell us which product you want to take to China.

This information helps us identify your starting point and direct the initial conversation toward the procedure or route you actually need.

Assess my product for China

Experience behind execution

International experience applied to real decisions.

Multi-regional reach.

Experience in export, import, business representation, sourcing and market-access operations. Two coordination hubs: China and Panama.

Asia

China, South Korea, Hong Kong, Indonesia, India, Malaysia, Vietnam, Japan, Taiwan, the Philippines and Singapore.

Middle East & connected markets

United Arab Emirates —Dubai and Abu Dhabi—, Saudi Arabia, Türkiye and Egypt.

Europe

Germany, France, the Netherlands, Switzerland, Sweden, Spain and the United Kingdom, as well as experience with Russia.

The Americas & Oceania

Central America, South America and Australia.

Sectors served

Our experience spans export, import, sourcing and international business development sectors.

Food, agriculture & beverages

Coffee, cocoa, fruit, animal and plant protein, spices, oils, spirits and beverages.

Agribusiness

Raw materials, processed products, derivatives and transformation solutions.

Natural ingredients

Ingredients for the food and cosmetics industries.

Technology & specialized solutions

Equipment, technology solutions, machinery and specialized goods.

Fashion, apparel & textiles

Products, inputs, sourcing and business opportunity development.

Import & business representation

Supplier sourcing and validation, equipment, sublimation supplies and other categories, as well as representation of international companies in Latin America.

The Valtria ecosystem

Valtria coordinates specialists, operators, suppliers, buyers, representatives, chambers, associations and institutions within an international ecosystem configured around each organization’s product, market and needs.

ExportImportSourcingBusiness representationRegulatory accessBusiness developmentOperations coordination

Integrated capabilities

Strategy connected to execution.

Market access and business development
Regulatory compliance and enablement
Costs, logistics and operation structuring
Negotiation and international coordination

International operational connection

Commercial and operational capacity beyond brands.

Our relationship network in China and Panama supports sourcing, business representation, opportunity development and operational coordination across Asia and Latin America.

The structure adapts to each project and brings together only the capabilities the company actually needs.

ChinaPanamaColombia

Representative cases

Visible experience, protected confidentiality.

Coffee · China

Exporter registration to access the Chinese market

Requirements review, information preparation and support through the procedure required by a coffee company.

Outcome

A structured regulatory route and standalone support through the registration process.

Agribusiness · China

GACC preparation for raw materials and processed products

Regulatory assessment, facility review, checklists and consolidation of the supporting documents required to proceed before the competent authority.

Outcome

An organized file prepared to continue the relevant review and procedure.

Institutions · Companies

Internationalization routes for company groups

A common methodology, individual assessment, applied learning and gap definition to guide each company’s progress.

Outcome

Differentiated strengthening plans and measurable criteria to prioritize the next decisions.

Valtria Insights

International information turned into better decisions.

Radar Valtria

Not only what happened. Why it matters and what decisions it requires.

A biweekly briefing on markets, regulation, China, agri-food, agribusiness and international trade, interpreted for business leaders and organizations.

China & markets

Changes, opportunities and market-access requirements.

Regulation

What changed, who it affects and what it requires.

International trade

Analysis grounded in business reality.

First edition

Exporting is not internationalizing: the four capabilities that determine whether a company is truly ready.

Read the full edition →

Leadership

Catalina Murillo Nieto and Jovany Zuluaga.

Catalina Murillo Nieto

Founder & International Trade Strategist

International Business Administrator and Senior Management specialist with more than 18 years of experience in exports, imports, business internationalization, market access, regulation, negotiation and operation structuring.

Her work integrates strategic analysis, planning, leadership and execution. She has supported companies and institutions in export readiness, import structuring, regulatory compliance, market entry and long-term international decision-making.

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Jovany Zuluaga

Executive Director · Valtria Group

Specialist in imports and exports, representation of Chinese companies in Latin America, and commercial and institutional relations. His experience connects companies, suppliers, binational chambers, associations and institutions to turn relationships into business opportunities.

View LinkedIn profile ↗

Contact

Let’s discuss where your organization truly stands today.

Catalina Murillo Nieto

Founder & International Trade Strategistcatalina@valtria.com.co ↗+57 311 616 9894 · WhatsApp ↗

Jovany Zuluaga

Executive Director · Valtria Groupjovany@valtria.com.co ↗+57 310 435 8980 · WhatsApp ↗